Your trusted source for premium fishing gear and expert advice.
Southern California's Finest Saltwater Tackle Shop!

Located at the famous San Diego Sportfishing Docks, Fisherman's Landing Tackle offers the best selection of the right saltwater gear for anglers fishing saltwater throughout Southern California, Baja, and beyond.  Also, the highest quality staff to ensure your experience is second to none!

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Experience, expertise, and the best tackle in the game.

Why Fisherman’s Landing Tackle Shop?

Whether you're chasing bluefin tuna offshore or casting for bass in the bay, we have the gear and knowledge to help you succeed. Visit us and get ready for your next big catch!

Reels

Reel in the big ones with high-performance saltwater reels from Fisherman’s Landing Tackle Store, San Diego’s hub for offshore fishing gear. Our selection, featuring bulletproof designs from Shimano, is built for the West Coast’s most demanding conditions—think long-range bluefin hauls and yellowtail fights. From pier fishing to Baja sportfishing, our reels give San Diego anglers the power and precision to win every battle. Fish like a pro with tackle made for San Diego’s waters.

Rods

Gear up with the best saltwater fishing rods and components at Fisherman’s Landing, San Diego’s premier tackle shop. Our rods and custom parts are designed for the Pacific Coast’s toughest fights, from long-range Baja trips to local surf fishing. With trusted names like Phenix for lightweight strength and Fuji for top-tier guides, we’ve got everything San Diego anglers need to build or fish the perfect rod. Conquer the offshore waters of San Diego with gear crafted for victory.

Accessories

Stay protected and comfortable with all the accessories you need from Fisherman’s Landing, San Diego’s top tackle shop. Our gear, including UV-blocking shirts from AFTCO, is designed for the sun and spray of San Diego’s Pacific Coast. From waterproof jackets to durable footwear, we outfit anglers for everything from summer offshore trips to winter pier fishing. Dress like a San Diego pro and tackle the elements in style.

Hooks

Land your catch with precision using the finest saltwater hooks at Fisherman’s Landing Tackle Store, San Diego’s go-to for serious anglers. Our selection, including razor-sharp options from Owner, is tailored for tuna, yellowtail, and rockfish in San Diego’s coastal waters. Whether you’re rigging for deep sea fishing or pier fishing along the San Diego shoreline, our hooks ensure you’re ready for every bite. Trust us to keep you hooked up in America’s sportfishing capital.

Line

Spool up with top-quality fishing line at Fisherman’s Landing, San Diego’s expert source for saltwater tackle. Our lines are battle-tested for SoCal’s offshore challenges, from long-range tuna runs to kelp bed battles. With favorites like Izorline for abrasion resistance, we offer braided, mono, and fluorocarbon options to suit every San Diego fishing style. Get the edge you need for deep sea fishing trips or casting from San Diego’s famous piers.

Lures & Jigs

Discover the ultimate jigs for saltwater fishing at Fisherman’s Landing Tackle Store, San Diego’s top destination for offshore anglers. Our curated selection is built for Southern California waters, perfect for targeting yellowtail, tuna, and dorado. Featuring standout options like Shimano’s innovative designs, we stock the lures that dominate San Diego’s deep sea and kelp bed fishing scenes. Whether you’re casting from the pier or chasing bluefin offshore, our lures and jigs deliver results for every San Diego fishing adventure.

Fisherman's Landing Tackle Shop - Exterior Shot

The Finest Saltwater Fishing Tackle Shop on the West Coast!

From expert advice to top-quality gear, we’re here to help you make the most of your time on the water. Whether you're heading out for a local half-day trip, 1-3 day offshore trip, long-range trip, Baja trip, or a trip on your own vessel, we have everything you need to fish with confidence.


  • A wide selection of premium rods, reels, and tackle
  • Knowledgeable staff with decades of fishing experience
  • Gear for every type of angler, from beginners to pros
  • Conveniently located at Fisherman’s Landing in San Diego
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Your Questions, Answered.

Have any questions?

We’re here to help! Whether you need advice on gear, fishing trips, or tackle recommendations, we’ve got you covered.

What gear do I need for my fishing trip?

We stock rods, reels, tackle, and bait for all types of fishing, from half-day trips to long-range adventures. Visit us for expert recommendations!

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Do you offer rental gear?

Yes! We provide high-quality rental rods and reels for local and offshore trips. Stop by or call ahead to reserve your gear.

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What are your store hours?

We’re open daily to make sure you’re ready for your trip. Check our latest hours on our website or give us a call

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Where are you located?

We’re inside Fisherman’s Landing in San Diego, just steps from the docks where many charter boats depart.

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Need expert advice? Our team is here to help you gear up for your next fishing adventure!

Always have their pulse on the current situations! Never try to sell you what you don't need!

John K.

Oh and the Landing Tackle Shop... Those men need a shout out too. The knowledgeable men to fill that last bit for your tackle box is great. AND in my case to fix my big reel with easy and calm and skilled hands. Made it look so easy. 5 stars there.

Keith L.

This place is right on the water. The tackle available is mostly geared towards saltwater and the bay appropriately. Rods, reels, hardware, and protective clothing can be purchased here. The guys in here greeted me almost as soon as I walked in the door.

Troy T.
Meet Our Expert Team

Experienced Anglers & Tackle Specialists

Our knowledgeable staff brings years of fishing experience to help you find the perfect gear. Whether you're a seasoned pro or just getting started, we're here to share expert advice and recommendations to make your next fishing trip a success.

Doug Kern

Owner
Doug Kern was actively taken fishing by his parents before his first birthday and he has enjoyed the sport his entire life. Doug plans to stay involved in the sportfishing industry long into the future where he will continue to enjoy serving the sportfishing community.

Rick Maxa

Manager
Rick Maxa has been with FLTS since 1995. In addition to fishing at home, I have been very fortunate to participate in quite a bit of fishing abroad which has made me very comfortable with helping our customers outfit for most any location. Alaska, Baja and mainland Mexico, most all of Central America, and more.

Ray Benedict

Crew
I have been very fortunate to work for one of the finest premier saltwater tackle stores in the country. Working for Fisherman’s Landing Tackle Shop has given me a great opportunity to learn from true legends and some of the best in the fishing industry guiding me to be successful as possible

Brandon Buono

Crew
I caught my first fish as a toddler at lake wohlford. That began a life long journey of sportfishing both fresh and saltwater. I've been fortunate enough to travel around pretty extensively in pursuit of my fishing dream.

RC Ganem

Crew
A Point Loma local, born and raised in the historic fishing community of ‘Tunaville’, RC has always had saltwater in his veins. His obsession with the ocean started early, spending his childhood casting from docks and pounding the shoreline.

Dylan Gerritsen

Crew
Dylan having grown up only a fifteen minute drive from the border, he’s spent endless days and nights in Baja California. From last minute Sea of Cortez fishing and diving runs, to long awaited surf trips to the Pacific Side; when it comes to Baja, Dylan has earned his stripes.
Latest Tackle Reports & Fishing Trends

Stay Updated on What's Biting!

Check out our latest tackle reports for real-time fishing updates, expert gear recommendations, and insights on where the bite is hottest. Whether you're fishing inshore or heading offshore, we've got you covered.

Fishing continues

May 22, 2026

Good weather and fishing continues 

Stay Hooked on the Latest Fishing Reports & Gear Updates!

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